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Fintech · SaaSData & ML

Revenue intelligence, churn beaten.

For a B2B SaaS company, we unified CRM, billing, and marketing data, then layered on revenue forecasting and at-risk-account detection, all surfaced in Power BI.

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revenue-intelligence · Power BILive
MRR
$840K
Churn
3.1%
Avg. LTV
$4.2K
MRR forecast+14% accuracy
At-risk accounts
Northwind Co 92% risk
Acme SaaS 67% risk
Globex healthy

Illustrative preview · not live data

The challenge

CRM, billing, and marketing data were scattered across systems. Churn was handled reactively, and forecasts were guesswork.

The approach

We built an Azure Data Factory and Synapse hub, added PyTorch revenue forecasting, gradient-boosting and CNN churn models, an LSTM customer-health index, and K-Means segmentation for targeted campaigns.

The result

Forecast accuracy up 14%, monthly churn down 12% at 85% precision, email CTR up 25%, and data-prep time cut roughly 75%.

+14%
forecast accuracy
−12%
monthly churn
+25%
email CTR
−75%
data-prep time

Built with

PyTorch Azure Synapse Azure Data Factory Power BI scikit-learn Segmentation

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