An end-to-end experimentation platform running 20+ A/B tests across checkout, search, recommendations, pricing, and subscription flows, with rigorous statistical testing.
Illustrative preview · not live data
The challenge
Growth decisions were driven by opinion, not evidence. Tests were ad hoc, and results were hard to trust or repeat.
The approach
We built an end-to-end pipeline: experiment membership, exposure logic, user-level metric windows, cohort retention, lift analysis, and statistical testing, all instrumented through Mixpanel and PostHog.
The result
20+ experiments shipped with confidence, a 12% checkout-rate lift, and a team that can now run and read their own tests.
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