arrow_back Data & Analytics work
E-commerce · ProductExperimentation

Know what actually moves the metric.

An end-to-end experimentation platform running 20+ A/B tests across checkout, search, recommendations, pricing, and subscription flows, with rigorous statistical testing.

More work
growth · experimentsLive
Live tests
6
Shipped
22
Win rate
41%
Lift by experiment95% CI
Winners
Checkout redesign +12%
Recommendations +7%
Price test A flat

Illustrative preview · not live data

The challenge

Growth decisions were driven by opinion, not evidence. Tests were ad hoc, and results were hard to trust or repeat.

The approach

We built an end-to-end pipeline: experiment membership, exposure logic, user-level metric windows, cohort retention, lift analysis, and statistical testing, all instrumented through Mixpanel and PostHog.

The result

20+ experiments shipped with confidence, a 12% checkout-rate lift, and a team that can now run and read their own tests.

20+
experiments shipped
+12%
checkout rate
Rigorous
statistical testing
Self-serve
for the product team

Built with

A/B testingMixpanelPostHogSQLPower BIStatistics

Guessing what works?

Let's test it properly.

One free call, we'll find your highest-ROI first move.

More work